![]() ![]() ![]() These can be used to directly communicate updates to customers instead of waiting for them to use your product. Sometimes, other methods of distribution should be used to reach users, including: You can usually distribute release notes in your software or app when users log into the latest version. Requiring them to dig through docs or endure a barrage of notifications and popups is also not ideal. Release notes can tease new enhancements to your product and serve as another tool in your marketing team’s toolbox to engage users.įorcing customers to journey through your app to find important release information can be disruptive to UX. Build excitement for new features and products.When users can see what’s on the product roadmap, it helps them justify renewing their subscription, adding users, and upgrading to higher tiers of service. Help users and organizations plan for updates and upgrades to the software.Reduce the burden on your support teams to answer questions about known issues or feature requests or put out an issue summary.By providing thorough and accurate information about the changes in the software, companies can demonstrate their commitment to transparency and user satisfaction. Improve the reputation of the product and your company.This can help users more easily adopt the new features and understand how to use the software effectively. Enhance the user experience by providing clear and concise information about the changes in the software and how they impact users’ workflow.They have a deep understanding of the technical details of the software and can provide accurate and comprehensive information about the changes that have been made from one version to the next.Īdditionally, these teams are responsible for writing documentation for the software, so having them transform that documentation into externally facing release notes isn’t too much of an extra effort for them. The product or development team is responsible for release notes because they’re the most familiar with the changes and enhancements that have been made to the software. ![]() It’s more common to have a dedicated technical writer or team of technical writers in larger orgs. The product management/development team or technical writing team, which is in constant dialog with the dev team, are usually the ones responsible for writing the software release notes. And don’t worry, we’ll be diving into real examples and a template you can steal for your own release notes. In this article, we’ll look at what release notes are, who should write them, and how you and your users benefit from good release notes. They can drive adoption of new features and functionality, reduce concerns about bugs or known issues, and even be a powerful marketing tool. They’re an opportunity to keep your customers excited about their investment in your product. That’s a big mistake because… Release notes are an opportunity. The release notes either end up being full of technical jargon users will not understand (and tune out), or they don’t clearly articulate the value of the updates, fixes, and new features being made. They rush to put something-anything-together to check the “release notes” box of that particular development cycle. ![]() It’s time to ship your product.and you have to write release notes.īy the time many SaaS product teams reach the end of a release cycle, they treat the release notes as an afterthought. You’re in the home stretch of your release cycle. ![]()
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